Self-Publishing Your Book is Your Greatest Marketing Tool
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The book used to be the thing you marketed. Today it’s also a tool to market yourself or your business. Business coach, content consultant and publisher Alison Jones shares her advice for using self-publishing as a business strategy.

Self-Publishing 9 Muses for Indie Authors
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Have you been visited by the Muse lately? If you’re an indie author, you need more than one source of inspiration. Tom Evans looks at the Nine Muses needed for self-publishing success.

Ask an Agent 7 ways to increase your chances of being taken on by a literary agent - by Andrew Lownie
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How does a literary agency sell its authors? Bestselling agent Andrew Lownie says there are three elements to selling books to publishers: 1) an agency needs to have saleable books in the first place; 2) the proposals need to be the best they can be; and 3) one needs to know the right editors to approach and not give up too easily.

Self-Publishing Do I really need an editor?
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Writers with a trade-publishing deal get automatic access to professional editors and proofreaders, but self-publishers have to source their own. Some writers think it’s fine to scrimp on this, but the truth is that every book needs to be edited and proofread, says Lucy Ridout.

conferences How to create an effective content strategy
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For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

Writing How to beat procrastination
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Writers are the masters of procrastination – it’s far simpler to type a search term into Google than it is to write the first line of a novel. We all procrastinate – but you can overcome it with practical strategies. So stop putting off your dreams and reward your future self, says Bec Evans.

Writing How social media is changing language
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From unfriend to selfie, social media is clearly having an impact on language. The words that surround us every day influence the words we use. Since so much of the written language we see is now on screens, language now evolves partly through our interaction with technology.

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