Author John Purkiss

John Purkiss is the co-author of Brand You: Turn Your Unique Talents into a Winning Formula (Pearson). He studied economics at Cambridge University and has an MBA from INSEAD. John has worked in banking, management consultancy, sales, marketing and executive search. He was a partner with Heidrick & Struggles and now runs the leadership practice at Veni Partners. Find him at www.johnpurkiss.com and follow him on Twitter at @JohnPurkiss.

branding Brand You
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When people ask me what it takes to write a book that sells, I tell them it is 50% writing and 50% marketing. As an author you are marketing yourself as well as your book. The challenge is to find your audience and then connect with them. If they like you and your book, they will spread the word.