Author Jon Reed

Jon Reed is an author, screenwriter and social media consultant. He is the author of Get Up to Speed With Online Marketing (2nd edition, Pearson, 2013) and the the founder of social media consultancy Reed Media, which offers social media training and consultancy. Jon started Publishing Talk in 2007 following a 10-year career in publishing, including as publishing director for McGraw-Hill. More...

Twitter #amwriting
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There are lots of Twitter hashtags out there that are useful to help writers promote their work, connect with other writers, and – well – write. How do you use them, and which should you use?

conferences Brexit - What does it mean for the publishing industry?
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This year’s London Book Fair featured a panel discussion about the topical issue of the day: “Brexit: Good News or Bad News for the Publishing Industry?” And (spoiler alert) the answer from delegates was a resounding “Bad News” – by a margin of 140-0. But what do you think?

conferences How to create an effective content strategy
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For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

Writing How social media is changing language
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From unfriend to selfie, social media is clearly having an impact on language. The words that surround us every day influence the words we use. Since so much of the written language we see is now on screens, language now evolves partly through our interaction with technology.

magazine Publishing Talk Magazine - issue 6 - Children's Publishing
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In our first children’s publishing themed issue we’re delighted to have an exclusive interview with Children’s Laureate Malorie Blackman. She speaks to our contributing editor Lucy Coats about her path to publication, top writing tips – and the need for greater diversity in children’s books. This issue also features Kit Berry, Kate Wilson, Hilary Delamere, Steven Lenton, Nicola Morgan, Tom Evans and Suzanne Collier.

Self-Publishing Ben Galley
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Ben Galley is a young self-published author of the epic and gritty fantasy series The Emaneska Series. He has published four books to date, and doesn’t intend to stop any time soon. Zealous about inspiring other authors and writers, Ben also runs the popular advice site Shelf Help, and is the co-founder and director of ebook store Libiro. He became a successful full-time ‘authorpreneur’ at the age of 26 and within a few years of publishing his first book. Jon Reed asks him how he did it.

Blogging 10 Ways to Win with WordPress
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WordPress is the blogging software I always recommend. It is flexible, extendible, easy to use – and free. But there is more to it than writing a personal online journal. You can use it to build a website, promote your books – and build a community. Here are 10 ways to make the most of it.

magazine
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In our science fiction and fantasy themed issue ‘High Priestess of British Steampunk’ Liesel Schwarz reveals her path to publication, while self-published fantasy author Ben Galley reveals how he became a successful ‘authorpreneur’. This issue also features Matthew de Abaitua, Keith Mansfield, Alastair Horne, Anna Lewis, Nelle Andrew, Tom Evans and Suzanne Collier.

magazine Publishing Talk Magazine #03, Nov-Dec 2012 - NaNoWriMo
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November can mean only one thing: it’s NaNoWriMo time!

Whether you’re doing NaNoWriMo this year, saving your writing marathon for another month – or against the whole idea – there’s something for you in this issue.

We have two bestselling authors who used NaNoWriMo: Elizabeth Haynes and Julia Crouch; plus bestselling indie author Linda Gillard, who challenges the idea that churning out verbiage for an entire month has to be a good thing. Writing coaches Tom Evans and Sarah Salway are here to boost your productivity, and Jon Reed looks at some digital tools to help you write.

Blogging
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We’re all familiar with blog-to-book success stories. But what about blog-to-sitcom? Regular readers will remember Emily Benet. She won the 2010 Author Blog Award in the Published Author category, which was announced at the Publishing Talk tweetup at the London Book Fair. Her début book, Shop Girl Diaries, began as a weekly blog about working in her mum’s unusual chandelier shop.

Marketing How to Promote Your Books with Pinterest
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Are you on Pinterest yet? The latest social media phenomenon has crept up on many of us – yet the statistics show that pinning is winning. Pinterest is already the third most popular social network after Facebook and Twitter, according to a 2012 report by Experian. It has an estimated 13 million users. It is the fastest site ever to break through the 10 million unique US visitors mark according to comScore. And it now drives more referral traffic than Google+, YouTube and LinkedIn combined, according to a Shareaholic study in January 2012. All of which is reason enough to take an interest in Pinterest. But what is it – and how can you use it as a publisher or an author?

magazine Publishing Talk Magazine #02 Sep-Oct 2012
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Issue 02 of Publishing Talk Magazine is all about having adventures – and writing about them! Who wouldn’t want to do that for a living?

In this issue, Carol Drinkwater offers her top tips for travel writing, Steven Lewis explains why travel writing is the ideal genre for self-publishing and Isabel Losada tells us about the exotic locations she writes in. Ben Hatch shares his adventures in the Twittersphere – and around Britain in a Vauxhall Astra – in our new Social Media Success Story feature.

Marketing How to Tweet your Blog
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One of the best ways to use Twitter is as a way to promote your blog – which in turn promotes your book, your writing, or your publishing business. Twitter is by far the biggest driver of traffic to my blogs because an automatic tweet is posted whenever I publish a blog post – without even having to log in to Twitter. This tutorial will show you how it’s done, using Twitterfeed.

Guides The Publishing Talk Guide to Twitter - PDF Download
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Twitter is an Internet phenomenon, yet seems to be the social media tool that confuses people more than most. With over 200 million users, it is a vital place to reach readers online and promote your books – but where do you start?

The Publishing Talk Guide to Twitter tells you all you need to know to get started with Twitter and make the most of the medium – whether you’re a publisher, author, aspiring author or other book trade professional.

Packed with practical advice, tips and real-life examples throughout, this ebook demystifies Twitter and guides you step-by-step to marketing success.

Twitter
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You may have noticed how TV has finally started to get to grips with hashtags. So why not do the same for books? An official hashtags for each book, printed on the flyleaf, on the cover – even at the top of each page – would encourage discussion, community and word of mouth on Twitter.

conferences
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It seems a long time since the London Book Fair, doesn’t it? The highlight for me, as ever, was the Publishing Talk / London Book Fair Tweetup. It was bigger than ever this year, with over 100 authors, publishers and other book trade folk mixing and mingling over a well-earned drink after a hard day’s Book Fairing. Here are some images from the night.

Case Studies
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Amazing things can happen on Twitter if you catch the eye of an ‘influencer’ or two.

Sarah Salway’s Something Beginning With was first published in 2004. Although it had a blog, this was in the days before Twitter, Facebook, and the huge word of mouth possible to achieve with them.

In November 2010 it was republished by the Friday Project. Within a week, it went from nowhere to the top 250 in the Kindle charts. How did this happen?

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