Author Archives: Jon Reed

About Jon Reed

Jon Reed is a writer, lecturer and social media consultant. He is the author of Get Up to Speed With Online Marketing (FT Prentice Hall, 2010) and The Publishing Talk Guide to Twitter. He runs the social media consultancy Reed Media, providing training and workshops on social media marketing. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He launched Publishing Talk in 2007. More about Publishing Talk...

The Publishing Talk Guide to Blogging

The next Publishing Talk Guide is coming soon! And this one is all about the most essential starting point for your social media marketing: blogging. The ebook will explain how to use blogging to: build an online platform for yourself … Read more

London Book Fair Digital Minds Conference 2012 – Live Blog

Welcome to the London Book Fair Digital Minds Conference live blog! I’ll be updating every 5 minutes or so, so keep refreshing the page to see the latest action from the conference. Join the discussion by commenting below, or by adding  … Read more

London Book Fair Tweetup 2012

Is that the sound of champagne corks popping? Did someone say ‘cocktails and canapés’? For the third year running, Publishing Talk is pleased to be hosting the official London Book Fair Tweetup! Come and mix and mingle with the publishing … Read more

10 Twitter Hashtags for Writers

Today is #WriterWednesday and also the second anniversary of #amwriting – which has got me thinking about hashtags. There are now many Twitter hashtags out there that are useful to help writers promote their work, connect with other writers, and – well – write. How do you use them, and which should you use? Read more

The Publishing Talk Guide to Twitter

Twitter is an Internet phenomenon, yet seems to be the social media tool that confuses people more than most. With over 200 million users, it is a vital place to reach readers online and promote your books – but where do you start?

The Publishing Talk Guide to Twitter tells you all you need to know to get started with Twitter and make the most of the medium – whether you’re a publisher, author, aspiring author or other book trade professional.

Packed with practical advice, tips and real-life examples throughout, this ebook demystifies Twitter and guides you step-by-step to marketing success. Read more

Official Hashtags for Books

You may have noticed how TV has finally started to get to grips with hashtags. So why not do the same for books? An official hashtags for each book, printed on the flyleaf, on the cover – even at the top of each page – would encourage discussion, community and word of mouth on Twitter. Read more

Tweeting up at the London Book Fair

It seems a long time since the London Book Fair, doesn’t it? The highlight for me, as ever, was the Publishing Talk / London Book Fair Tweetup. It was bigger than ever this year, with over 100 authors, publishers and other book trade folk mixing and mingling over a well-earned drink after a hard day’s Book Fairing. Here are some images from the night. Read more

Debate: Will publishers soon be irrelevant?

“Authors and readers are all that matter. Publishers will soon be irrelevant.” It was billed as The Great Debate – but has the discussion really moved on since last year? Read more

See you at the London Book Fair!

So are you all set for your three-day mini-break to Earls Court? If you’re at the London Book Fair this week, I hope to catch up with as many of you as possible – especially at the tweetup, which we’re organizing … Read more

How Twitter propelled a republished book up the Kindle charts

Amazing things can happen on Twitter if you catch the eye of an ‘influencer’ or two.

Sarah Salway’s Something Beginning With was first published in 2004. Although it had a blog, this was in the days before Twitter, Facebook, and the huge word of mouth possible to achieve with them.

In November 2010 it was republished by the Friday Project. Within a week, it went from nowhere to the top 250 in the Kindle charts. How did this happen? Read more

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