Archive for July, 2007

shift happens

I’m a fan of futurology, and a sucker for statistics. I recently came across this video, which is really just a stream of facts and stats (also available with pictures and narration).

While everyone else is talking about Harry Potter this week, I want to focus on a different work of fiction. A story that got me very excited at the weekend. It was the news that David Worlock had been appointed Non-Executive Chairman of HarperCollins UK.
Before you write in, I regretfully have to point out that [...]

martini marketing

Jon Reed | 2:11 pm 02 Jul 07 Comments 0

As regular readers know, I’ve was at the Online Marketing Show last week, with my colleague Suzanne. Some interesting presentations, various friends to catch up with, and, well, some cocktails to be drunk.
One session that caught my interest, for buzzword value alone, contained the phrase: “a shift from megaphone marketing to martini marketing”. That’s in [...]