Archive for March, 2008

the future for publishers

More on business models and the future of publishing this week – this time from Paul Watson of The Lazarus Corporation. I love the strapline on his blog: “all that you think you know is wrong”. Always a good mantra for thinking the unthinkable, that one. Anyway, here’s his eloquent take on the failure of [...]

time to talk

Jon Reed | 2:04 pm 20 Mar 08 Comments Off

Are you going to the London Book Fair this year? The Spring edition of The Deal – its official magazine – has just published. And it looks great.
I recommend Steve Hatch’s article “Communication Breakdown” for a few frightening statistics on the mismatch between publishers’ online spending and their customers’ behaviour.
And here’s a quick extract from [...]

what is social media marketing?

Jon Reed | 8:39 pm 07 Mar 08 Comments 2

OK, pay attention: here’s the theory bit. This is a diagram I sometimes use in lectures, to illustrate the shift from traditional to social media marketing. You may have seen it before; it was conflated with an older blog post about YouTube last year. When I transfered the blog here, I thought it could do [...]