Jon Reed
Jon Reed is a writer, lecturer and social media consultant. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He launched Publishing Talk in 2007 as the business blog for his social media consultancy Reed Media. What started as a way of communicating tips, trends and issues to help publishing clients get to grips with new online marketing methods has become a resource for both authors and publishers. Jon produces blogs, podcasts and video for clients; runs workshops on social media from his London office; and provides in-house training for a wide range of clients. His book “Get Up to Speed With Online Marketing: What you need to know and do to grow your business” is published by FT Prentice Hall in July 2010.
Posts by Jon Reed
Small and Mighty
The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.
A #twinter’s tale
The London book trade tweeted up again last night, at #twinter – a successor to #tweetmas, both organized by @benjohncock and @samatlounge of @thebookseller. Social media socialites from across the publishing industry were drawn to Belsize Park’s XO for gossip, drinks and networking. Once again, @missdaisyfrost was in attendance, but as undercover as ever. More [...]
Celebrity Big Book Club – Day 14
So has TV Book Club combined formats with Celebrity Big Brother now? Do we get to evict one each week?
If so, judging by this evening’s Twitter comments, it seems a popular move. But it’s not just the Gok-shaped gap on the sofa that improved things this week. It was having fewer presenters discussing the [...]
Publishing Talk relaunch
Just a quick announcement to let you know that there will be a bit of disruption to normal service for a few hours on Sunday. We’re finally ready to re-launch Publishing Talk! As well as a new look, we’re adding new features, more contributors, a better jobs section and a new events section – which [...]
Not the Richard & Judy Effect
Is Amanda Ross’s TV Book Club the new Richard & Judy? I’d rather watch Loose Women.
At its height, the Richard and Judy Book Club (Channel 4, 2004-2008) was responsible for one in four of all books sold in the UK. Producer Amanda Ross was the most powerful person in publishing. A book chosen by her [...]
Time to Talk
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008
Have you updated your status today? Has anyone written on your wall? Have you spent any Linden dollars? Do you have any idea what I’m talking about? You’re excused for not knowing about mobcasts, or microblogging, or avatars, [...]
10 tips for organizing a tweetup
And now for the society pages. You know, Twitterers don’t just spend all day in front of their computer screens or buried in their iPhones. Some of us like to use Twitter to arrange real life meet-ups, or ‘tweetups’ (Twitter loves these portmanteau words beginning with ‘tw’).
The most recent tweetup I went to was a [...]
Tools of Change at Frankfurt Book Fair
For those of us not at the Frankfurt Book Fair this week, it’s been easier than ever to keep up with the presentations, the deals, the gossip and the bar-hopping (er, I mean stand-hopping) with the #fbf09 hashtag.
The various blogs and Twitter accounts covering the Book Fair include @thebookseller, the ever irreverent and entertaining @missdaisyfrost, [...]
social media workshops for publishers
OK, shameless plug alert. You may know I’ve been running in-house workshops for publishers on social media marketing for a while now. You may even have been on one. Some of you may be interested to know that, from October, I’m running some workshops in London that you can attend at an individual delegate rate.
The [...]
not blogging but writing
I know. I seem only to blog here these days when it’s a bank holiday in the UK… Well, fear not, dear reader – our little summer holiday at Publishing Talk Towers is now over!
Oh, and in case you hadn’t noticed, all the action has been taking place over on Twitter lately. Do follow us [...]
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