Suzanne Kavanagh
Suzanne Kavanagh is Publishing Sector Manager at Skillset, the Sector Skills Council for Creative Media. She is the key contact for the publishing industry, working with industry to develop strategic plans to support skills and training for the sector. Suzanne has over 15 years’ experience in the publishing industry across trade, academic and professional markets. A marketing professional with extensive team management and strategic experience, she holds an IDM Diploma in Direct Marketing and has worked as a consultant with a range of clients. She was also a visiting lecturer at City University on the MA in Publishing Studies.
Posts by Suzanne Kavanagh
Free or Fee? Valuing Content in the Digital Era – Part 2
While boxes around industries are dissolving as everything can be viewed through one device, publishers need to think clearly rather than just tinker with their own model. The traditional linear model of author-to-publisher-to-retailer-to-consumer no longer holds true. Agile project management, reflexive and responsive ways to develop projects and the ability to adapt to change are essential. The industry needs to learn how to build, develop and fail fast so it can learn and move on. We need to move quickly, but think deeply.
Free or Fee? Valuing Content in the Digital Era – Part 1
Ben Hammersley, Editor-at-Large of Wired UK is an engaging speaker, not afraid to tell the audience: “if you’re not producing content for all platforms – especially mobile – your business will die.” Straight to the point then. He also made a pertinent point (much to the relief of many in the room) that the old formats won’t die. Cinema didn’t kill theatre, the iPad won’t kill print. Each format is usually better in one way than the other.











Talking Points