Archive for the ‘blogging’ Category

Nominations open for the Author Blog Awards 2010

Anna Lewis | 7:11 pm 10 Mar 10 Comments 1

The Author Blog Awards aim to highlight to readers the great content that you can find in author blogs and microblogs, reward those authors who engage with their readers online, and encourage other authors to do the same. Nominations are now open so please head over to www.authorblogawards.com to nominate your favourite author blog.

Tags: author, award, blogging, blogs, Boing Boing, Cory Doctorow, London Book Fair, London Book Tweet, Neil Gaiman, Seth Godin, tweetup —

death by blogging

Jon Reed | 3:27 pm 20 Apr 08 Comments Off

The main objection I get whenever I suggest someone starts a blog is: “how on earth will I find the time?”. It’s a fair question. In our always-on culture, with a constant demand for information – and free information, at that – some bloggers are reportedly working themselves to death in digital sweat shops, under [...]

Seth Godin on author branding

Jon Reed | 1:40 am 10 Oct 07 Comments 1

More on authors, branding and online marketing today, this time from a recent post by Seth Godin, who’s always worth reading. Seth’s post highlights the problems with publisher branding of promotional sites – when most people don’t care who the publisher is – and the need to focus more on facilitation than control of authors’ [...]

authors, brands and communities

Jon Reed | 10:27 am 09 Oct 07 Comments Off

Following on from my previous comment that the author is the brand, here’s an extract from an interesting article by Danuta Kean, from the latest edition of The Deal (the official magazine of the London Book Fair):
Traditional book retailers’ dominance of the market is breaking. The internet provides publishers with more branding opportunities, as Dominic [...]

using blogs to promote books

Jon Reed | 2:39 am 07 Oct 07 Comments Off

Blog consultant Mark White has written a recent post on the benefits of blogging as a means of promoting books. While you may be tripping over Nigella, Jamie and Michael Palin in Waterstones, the number of titles with the PR benefit of TV behind them is tiny.
But one medium easily available to all authors and [...]

blogs, social media and identity

Jon Reed | 8:20 pm 08 Jun 07 Comments Off

I spent a day earlier this week holed up in the Marriott Hotel, Grosvenor Square, London for the second Blogs and Social Media Forum. Unlike the Corporate Podcasting Summit I attended earlier in the year, there was fairly decent representation from publishers. OK, they were mostly techy types rather than marketing and editorial (who I [...]

the cult of the amateur

Jon Reed | 11:20 pm 06 Jun 07 Comments Off

A reprise of the Stephen Page argument this week, with the publication of Andrew Keen’s book The Cult of the Amateur: How today’s Internet is killing our culture.
At the Margaret Atwood Digitise or Die event in April, Stephen Page applauded bloggers for the valuable service they provide to publishers: “we don’t have to read that [...]