Archive for the ‘branding’ Category

Seth Godin on author branding

More on authors, branding and online marketing today, this time from a recent post by Seth Godin, who’s always worth reading. Seth’s post highlights the problems with publisher branding of promotional sites – when most people don’t care who the publisher is – and the need to focus more on facilitation than control of authors’ [...]

authors, brands and communities

Jon Reed | 10:27 am 09 Oct 07 Comments Off

Following on from my previous comment that the author is the brand, here’s an extract from an interesting article by Danuta Kean, from the latest edition of The Deal (the official magazine of the London Book Fair):
Traditional book retailers’ dominance of the market is breaking. The internet provides publishers with more branding opportunities, as Dominic [...]