conferences « Publishing Talk

Are you too big for social media?

There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

London Book Fair Digital Conference

Jon Reed | 9:32 pm 25 Apr 10 Comments 7

Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.

I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.

London Book Tweet – bring on the Twitterwall!

Jon Reed | 10:41 am 15 Apr 10 Comments Off

Are you at the London Book Fair on Tuesday 20th April? If so, there are still places at the London Book Tweet After Party! London Book Tweet is the official tweetup of the London Book Fair, organized jointly by the London Book Fair and Publishing Talk. The publishing Twitterati will be out in force, tweeting, drinking and networking with fellow publishers, authors, agents, journalists and other book industry folk – and we’d love you to join us!

Free or Fee? Valuing Content in the Digital Era – Part 2

Suzanne Kavanagh | 1:27 pm 30 Mar 10 Comments 1

While boxes around industries are dissolving as everything can be viewed through one device, publishers need to think clearly rather than just tinker with their own model. The traditional linear model of author-to-publisher-to-retailer-to-consumer no longer holds true. Agile project management, reflexive and responsive ways to develop projects and the ability to adapt to change are essential. The industry needs to learn how to build, develop and fail fast so it can learn and move on. We need to move quickly, but think deeply.

Free or Fee? Valuing Content in the Digital Era – Part 1

Suzanne Kavanagh | 9:55 pm 23 Mar 10 Comments Off

Ben Hammersley, Editor-at-Large of Wired UK is an engaging speaker, not afraid to tell the audience: “if you’re not producing content for all platforms – especially mobile – your business will die.” Straight to the point then. He also made a pertinent point (much to the relief of many in the room) that the old formats won’t die. Cinema didn’t kill theatre, the iPad won’t kill print. Each format is usually better in one way than the other.

Tools of Change at Frankfurt Book Fair

Jon Reed | 7:25 pm 14 Oct 09 Comments Off

For those of us not at the Frankfurt Book Fair this week, it’s been easier than ever to keep up with the presentations, the deals, the gossip and the bar-hopping (er, I mean stand-hopping) with the #fbf09 hashtag.
The various blogs and Twitter accounts covering the Book Fair include @thebookseller, the ever irreverent and entertaining @missdaisyfrost, [...]

Tools of Change 2009

Jon Reed | 8:51 pm 20 Feb 09 Comments Off

Were you at the O’Reilly Tools of Change conference in New York last week? No? Me either. If, like me, you missed out on the annual digital publishing love-in, here is your crib sheet:

download the slides from your favourite presentations
watch Chris Brogan’s presentation on Blogging and Social Media.

Enjoy!

harnessing social media

Jon Reed | 9:10 pm 16 Apr 08 Comments 4

Well, I made it to one seminar at the London Book Fair this year – and, of course, it was “Harnessing the Power of Social Media“. Will McInnes of Nixon McInnes, and Ros Lawler, Digital Marketing Manager at Random House, gave a useful overview of facts, opportunities and case studies. It was a little taster [...]

london book fair 2008

Jon Reed | 10:26 pm 15 Apr 08 Comments 1

photo by FlickrDelusions
Another year, another Book Fair, another year older. Yes, Publishing Talk is one year old, dear reader; and you’ve helped develop it into one of the largest publishing communities on the Internet – now with around 1,200 Facebook Group members.
As for me, I’ve been a bad blogger. Busy with Other Things (who wants [...]

a community of readers

Jon Reed | 6:20 pm 27 Feb 08 Comments 2

I wasn’t fortunate enough to get to the O’Reilly Tools of Change for Publishing conference in New York this year. But I have been looking at their new blog, a couple of posts from Sara Lloyd over at the digitalist, and Kassia Krozser’s take on it all over at Booksquare – all of which I’d [...]

Tags: future of publishing, TOC, TOC 2008 —