Comments on: Free or Fee? Valuing Content in the Digital Era – Part 2 http://www.publishingtalk.eu/conferences/free-or-fee-valuing-content-in-the-digital-era-part-2/ Mashing up Books and Social Media Tue, 31 Jan 2012 12:10:12 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Margaret Adams http://www.publishingtalk.eu/conferences/free-or-fee-valuing-content-in-the-digital-era-part-2/#comment-269 Margaret Adams Wed, 31 Mar 2010 12:14:53 +0000 http://www.publishingtalk.eu/blog/?p=885#comment-269 The book is not the end of the story. For many of us the books we write are marketing tools and the means by which we build reputation and credibility in our marketplace. Thus, if we earn a few pounds in royalties on them, or give them away free, there's not a lot of difference. It's what comes next that's important ... and it's the business opportunities generated by books that really matter. Can the publishing world and business people co-operate more on this one? It would benefit us all. The book is not the end of the story.

For many of us the books we write are marketing tools and the means by which we build reputation and credibility in our marketplace. Thus, if we earn a few pounds in royalties on them, or give them away free, there’s not a lot of difference.

It’s what comes next that’s important … and it’s the business opportunities generated by books that really matter.

Can the publishing world and business people co-operate more on this one? It would benefit us all.

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