By Jon Reed
Could this be the iPod moment? Or just the iPhone moment?
HarperCollins announced Wednesday that it had set up a special link, http://mobile.harpercollins.com, that will allow browsers to view excerpts from more than a dozen new releases, including Michael C. White’s “Soul Catcher
” and Michael Korda’s “Ike
“, a biography of President Eisenhower.
“Reaching consumers on mobile devices and the Internet is increasingly important for publishers,” Brian Murray, president of HarperCollins Publishers Worldwide, said in a statement that noted the publisher has some 10,000 titles already digitized.
Read more at: Book excerpts to be viewed on iPhone – Yahoo! News
Last 3 posts by Jon Reed
- 2010: A Publishing Odyssey - July 26th, 2010
- Are you too big for social media? - July 2nd, 2010
- London Book Trade Tweetups? There's a Facebook group for that. - June 27th, 2010










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