Comments on: the future for publishers http://www.publishingtalk.eu/business-models/the-future-for-publishers/ Mashing up Books and Social Media Tue, 31 Jan 2012 12:10:12 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Jon Reed http://www.publishingtalk.eu/business-models/the-future-for-publishers/#comment-104 Jon Reed Sat, 29 Mar 2008 12:30:01 +0000 http://www.publishingtalk.eu/blog/future-of-publishing/the-future-for-publishers/#comment-104 Thanks, Rich; it is amazing how you can get your stuff found for little expense, if you bother about things like search engines and social media. The new marketing is all about findability - and I think the point of much social media is to help people find your website, and from there to take action - whether that's signing up to a newsletter or buying a book. Totally agree, Paul: facilitating the use of social media by authors should be a key role for publishers. Sadly, some aren't even aware of their own authors social media, such as blogs - much less help them to use it. But authors will continue to use social media, in ever more sophisticated ways - and, at the moment, I can only see that gap widening. Thanks, Rich; it is amazing how you can get your stuff found for little expense, if you bother about things like search engines and social media.

The new marketing is all about findability – and I think the point of much social media is to help people find your website, and from there to take action – whether that’s signing up to a newsletter or buying a book.

Totally agree, Paul: facilitating the use of social media by authors should be a key role for publishers. Sadly, some aren’t even aware of their own authors social media, such as blogs – much less help them to use it. But authors will continue to use social media, in ever more sophisticated ways – and, at the moment, I can only see that gap widening.

]]> By: Paul Watson http://www.publishingtalk.eu/business-models/the-future-for-publishers/#comment-103 Paul Watson Fri, 28 Mar 2008 20:24:29 +0000 http://www.publishingtalk.eu/blog/future-of-publishing/the-future-for-publishers/#comment-103 @Rich: I completely agree. Facilitating the authors' use of social media (for those who need the help - some are already pretty social-media-savvy) could be one of the services offered by the new-style publishing industry. @Rich: I completely agree. Facilitating the authors’ use of social media (for those who need the help – some are already pretty social-media-savvy) could be one of the services offered by the new-style publishing industry.

]]> By: Rich Holman http://www.publishingtalk.eu/business-models/the-future-for-publishers/#comment-102 Rich Holman Fri, 28 Mar 2008 20:04:16 +0000 http://www.publishingtalk.eu/blog/future-of-publishing/the-future-for-publishers/#comment-102 And ofcourse there is the additional layer on top of the google algorithms, the echo chamber that is social media. This layer feeds off and back into google (as well as ping servers) further enhancing the findability of a digital entity. Recursive marketing, quite a difficult model to beat. As a quick example a search for <a href="http://www.google.co.uk/search?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=z5z&pwst=1&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=words+invented+by+shakespeare&spell=1" rel="nofollow">words invented by shakespeare</a> returns people to <a href="http://www.dogwonder.co.uk/2006/03/16/list-of-english-words-invented-by-shakespeare-wikipedia-the-free-encyclopedia/" rel="nofollow">my site 1st result</a>. I shouldn't be top, you would have thought a publisher or similar entity would be. But the information has to be out there in the first place for it to be found. And of course the echo chamber being what it is I have improved my own standing in the google rankings ;) And ofcourse there is the additional layer on top of the google algorithms, the echo chamber that is social media. This layer feeds off and back into google (as well as ping servers) further enhancing the findability of a digital entity. Recursive marketing, quite a difficult model to beat.

As a quick example a search for words invented by shakespeare returns people to my site 1st result.

I shouldn’t be top, you would have thought a publisher or similar entity would be. But the information has to be out there in the first place for it to be found.

And of course the echo chamber being what it is I have improved my own standing in the google rankings ;)

]]> By: Future Roles of Book Publishers http://www.publishingtalk.eu/business-models/the-future-for-publishers/#comment-101 Future Roles of Book Publishers Fri, 28 Mar 2008 19:29:39 +0000 http://www.publishingtalk.eu/blog/future-of-publishing/the-future-for-publishers/#comment-101 [...] (Thanks to Publishing Talk) [...] [...] (Thanks to Publishing Talk) [...]

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