Blog

Should authors and publishers publish for the Kindle, the iPad, or something else? Some of the current options are:

- Print – not going away in a hurry
- Publish for the Kindle and iPad via the Amazon Digital Text Platform
- Publish for the iPad via the iBookstore
- Publish via a third party ebook app like Stanza
- Publish via an aggregator like Smashwords, Lulu, Myebook, Issuu

If you are an author, my advice is to write, create accompanying audio and video assets and by the time you are ready to publish, there will be more than one route open to you. Read more →

Is Second Life still useful for authors and publishers? It depends how you use it, argues Adele Ward – who has recently used virtual contacts to make her new business, Ward Wood Publishing, a reality. Read more →

There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors. Read more →

What could be nicer than a summer’s evening with a couple of dozen book trade tweeters, a vast picnic spread and lashings of Pimms and champagne? #booktwicnic, the latest London book trade tweetup, took place on Thursday evening in Regent’s Park, attended by the usual mix book trade folk. Read more →

A new way of working merits the introduction of a new word – iPadivity.

noun [n] :

1. the phenomenon of increased creativity and productivity when using an iPad – and activity while doing the same
2. the generation of new ideas using an iPad
3. profitability from generating and using iPad apps Read more →