OK, if we’ve all finished with the hoopla of this year’s London Book Fair and all the agonising over the digital future of the book (so five years ago), here’s something to make Margaret Atwood choke on her bathwater: Second … Read more
At the risk of making this Macmillan News Week (feel free to send me your news@publishingtalk.eu!), it has come to my attention that Sara Lloyd, Head of Digital Publishing at Pan Macmillan and friend of the show, was appearing live … Read more
One Marketing Director also punched the air at a London Book Fair seminar this week when, in response to the question “which book campaign has made the best use of online techniques in the last year?”, panellist David Freeman cited … Read more
In January this year, Google hosted a conference in New York called Unbound: Advancing Book Publishing in a Digital World. The video excerpts below highlight the issues I believe we should be discussing in relation to the future of the … Read more
The recent informative Bookseller seminar in London, ‘Reaching Readers Online’, focused on the use of social media in general, and social networking sites in particular. Specifically, their use by book publishers wanting to reach niche markets and interest groups though … Read more
