Comments on: authors are doing it for themselves

By: themeadowblog

themeadowblog — Tue, 08 Jul 2008 10:40:10 +0000

A good author needs a good publisher and vice versa. Partnerships and compromises all contribute to good marketing. A good author needs to assume personal responsibility and let his/her chosen future publisher know what is being planned regarding the marketing of a new novel. In turn, the publisher should at least investigate this and make a decision as to whether the whole project is worth pursuing. In my short experience, this isn’t happening and this is why I’m attempting to market my recently-completed co-authored novel. Have a look in at our blog site and see if we are getting on with it. See http://www.themeadowblog.com

If the compromises were in place, then both author and publisher will move on and share in the success that the Internet provides. If there is nothing in place, then it will be the publisher who suffers most in the long run because the author will have learnt how to market, using all the tools available on the net. See me at Twitter for example http://twitter.com/themeadowblog

Soon all us budding authors will be Twittering, Pinging, Digging and Zimbio-ing just to name a few of the most powerful tools yet invented for the Internet users.

I’m only just starting out on this quest so I have a lot to learn. In the meantime it would be nice to know that I can make a few genuine friends along the way. I have a wonderful story to share. Anyone willing to come on board?

Regards,

Mike O’Hare

By: Jon Reed

Jon Reed — Sat, 06 Oct 2007 01:21:25 +0000

Thanks, Sue – and thanks for the shout-out, Chris.

Yes, social media etiquette can be tricky – and the focus should be on building relationships, community, conversations and content rather than on selling. That’s why authors are often better-placed than publishers – even though both, quite rightly, want to sell books!

When it comes to social media, the author is the brand to focus on. More than the book, more than the publishing company. But those publishers who facilitate this are the ones who will get the most out of it.

By: DIY Marketing For Authors » Chris Webb on Publishing, Media, and Technology

DIY Marketing For Authors » Chris Webb on Publishing, Media, and Technology — Fri, 05 Oct 2007 21:06:00 +0000

[...] A recent post discusses authors using social applications to promote their books – a great way to build the author platform we publishers often talk so much about. [...]

By: Suzanne Ashley

Suzanne Ashley — Fri, 05 Oct 2007 09:49:46 +0000

It stands to reason that your average book reader will actually be interested in hearing what an author has to say. That’s another ingenious thing about authors doing their own social media: you can navigate the netiquette rules and regulations far more effectively than a publisher can.

In conversation the other day, at the new RSA Special Interest Group for Media & Creative Industries, journalist Danuta Kean was bemoaning the receipt of yet ANOTHER publisher e-press release headed “Superb New Book!”

Is this just another example of limp copywriting? Yes, maybe, but also typical of marketing and publicity teams whose resources are stretched across too many books with too little time.

Be proactive and you can build your own audience and get feedback on your writing from those who really know: your readers. Just like the journalist, book buyers don’t want to read yet another superlative-laden marketing blurb. They like to engage with the author direclty.

Jon is right: any publishers worth their salt should welcome this with open arms and work with an author to develop the social media strategy. Sadly, this is not always the case…