http://www.publishingtalk.eu/blog/social-media/social-media-press-release/ mashing up books and social media Tue, 27 Jul 2010 15:29:16 +0100 http://wordpress.org/?v=2.9.1 hourly 1 http://www.publishingtalk.eu/blog/social-media/social-media-press-release/comment-page-1/#comment-43 Social Media Homework at IABC/Brazos Valley Mon, 03 Mar 2008 10:59:59 +0000 http://www.publishingtalk.eu/blog/social-media/social-media-press-release/#comment-43 [...] PR in an era of Social Media on March 20th? Spend the next 10 minutes reading about Social Media Press Releases from the Publishing Talk website. For bonus points, check out the website PR Squared, where [...] [...] PR in an era of Social Media on March 20th? Spend the next 10 minutes reading about Social Media Press Releases from the Publishing Talk website. For bonus points, check out the website PR Squared, where [...]

]]> http://www.publishingtalk.eu/blog/social-media/social-media-press-release/comment-page-1/#comment-18 Danuta Tue, 02 Oct 2007 09:38:07 +0000 http://www.publishingtalk.eu/blog/social-media/social-media-press-release/#comment-18 Hi Jon, thanks for the shout out. This is very useful information. My main problem with press releases is that they always look so laboured and for such small returns. One thing I would warn authors about though is phoning journalists. Email is always better. Be succinct, direct and clear. Address is personally to the journalist concerned and do your homework about what they write about beforehand. I do very little reviewing, I write about business and author interviews, but I still get emails from people asking to send their book or - worse - email their manuscript. It is a waste of time. For a start, I have better things to do with my printer paper. As Atticus almost said in To Kill A Mocking Bird, to understand a journalist, you need to get inside her skin and walk around it for a while. dx Hi Jon, thanks for the shout out. This is very useful information. My main problem with press releases is that they always look so laboured and for such small returns. One thing I would warn authors about though is phoning journalists. Email is always better. Be succinct, direct and clear. Address is personally to the journalist concerned and do your homework about what they write about beforehand. I do very little reviewing, I write about business and author interviews, but I still get emails from people asking to send their book or – worse – email their manuscript. It is a waste of time. For a start, I have better things to do with my printer paper. As Atticus almost said in To Kill A Mocking Bird, to understand a journalist, you need to get inside her skin and walk around it for a while. dx

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