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	<title>Comments on: what is social media marketing?</title>
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	<link>http://www.publishingtalk.eu/blog/social-media/what-is-social-media-marketing/</link>
	<description>mashing up books and social media</description>
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		<title>By: Diana</title>
		<link>http://www.publishingtalk.eu/blog/social-media/what-is-social-media-marketing/comment-page-1/#comment-52</link>
		<dc:creator>Diana</dc:creator>
		<pubDate>Mon, 10 Mar 2008 23:32:24 +0000</pubDate>
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		<description>Jon - why Facebook and not MySpace? Is there a need to do both? Is  Facebook coming out on top or just a different culture?</description>
		<content:encoded><![CDATA[<p>Jon &#8211; why Facebook and not MySpace? Is there a need to do both? Is  Facebook coming out on top or just a different culture?</p>
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		<title>By: Von Allan</title>
		<link>http://www.publishingtalk.eu/blog/social-media/what-is-social-media-marketing/comment-page-1/#comment-48</link>
		<dc:creator>Von Allan</dc:creator>
		<pubDate>Sat, 08 Mar 2008 04:05:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.publishingtalk.eu/blog/social-media/what-is-social-media-marketing/#comment-48</guid>
		<description>Actually, it&#039;s funny that you mention this.  I launched my first graphic novel as an ongoing web serial back on December 3rd and I just did a post where I yabber on some of the metrics I use to track data points (being an old bookstore guy, I like tracking numbers pretty carefully).  

Getting something to go viral (that wonderful synergy where there&#039;s a surge in interest) isn&#039;t easy to do.  Part of it is that it&#039;s just out of one&#039;s hands.  Case in point: I know in my case that my webcomic certainly has not done this.  Word is getting &quot;out there&quot; slowly but surely but it&#039;s definitely in the fits and starts kinda mold.  That can be frustrating and I would love to see this great explosion of interest happen &quot;just like that&quot; (uh, I&#039;m snapping my fingers here!).  That might happen in the long run and, of course, the jury&#039;s still out on that front right now.  

At the end of the day, though, doing work I believe in (hopefully with a sense of craft) and then keeping to my promised update schedule is the biggest thing I can do.  We&#039;ll see what happens with the ol&#039; word of mouth from there.

Von (long-time lurker, first-time poster)</description>
		<content:encoded><![CDATA[<p>Actually, it&#8217;s funny that you mention this.  I launched my first graphic novel as an ongoing web serial back on December 3rd and I just did a post where I yabber on some of the metrics I use to track data points (being an old bookstore guy, I like tracking numbers pretty carefully).  </p>
<p>Getting something to go viral (that wonderful synergy where there&#8217;s a surge in interest) isn&#8217;t easy to do.  Part of it is that it&#8217;s just out of one&#8217;s hands.  Case in point: I know in my case that my webcomic certainly has not done this.  Word is getting &#8220;out there&#8221; slowly but surely but it&#8217;s definitely in the fits and starts kinda mold.  That can be frustrating and I would love to see this great explosion of interest happen &#8220;just like that&#8221; (uh, I&#8217;m snapping my fingers here!).  That might happen in the long run and, of course, the jury&#8217;s still out on that front right now.  </p>
<p>At the end of the day, though, doing work I believe in (hopefully with a sense of craft) and then keeping to my promised update schedule is the biggest thing I can do.  We&#8217;ll see what happens with the ol&#8217; word of mouth from there.</p>
<p>Von (long-time lurker, first-time poster)</p>
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