Posts Tagged ‘Facebook’
Small and Mighty
The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.
Time to Talk
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008
Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed.
Have you updated your status today? Has anyone written on your wall? Have you spent any [...]










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