Posts Tagged ‘Independents’

Are you too big for social media?

There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

Tags: digital, Huffington Post, Independents, second life, Small press, social media marketing, Twitter —

Small and Mighty

Jon Reed | 9:52 pm 19 Feb 10 Comments Off

The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.

Tags: blogging, Canongate, Cinnamon Press, Faber, Facebook, I.B.Tauris, Independents, IPG, Recession, second life, SLCN, Snowbooks, The Deal, Twitter, YouTube —