Posts Tagged ‘magazines’

The Smirnoff effect – coming to a magazine near you

You know those Smirnoff ads where people look through the lens of a bottle and see strange wonders? I’ve never quite understood what the marketing message there was supposed to be – “get off your face on vodka until you hallucinate”? Well, you can now have that experience with a magazine and an iPhone. So long as the magazine is Süddeutsche Zeitung Magazin, the first magazine to use augmented reality browser Junaio.

Tags: Augmented reality, iPad, iPhone, magazines, Minority Report, Nearest Tube, Smartphones, Süddeutsche Zeitung —

Free or Fee? Valuing Content in the Digital Era – Part 1

Suzanne Kavanagh | 9:55 pm 23 Mar 10 Comments Off

Ben Hammersley, Editor-at-Large of Wired UK is an engaging speaker, not afraid to tell the audience: “if you’re not producing content for all platforms – especially mobile – your business will die.” Straight to the point then. He also made a pertinent point (much to the relief of many in the room) that the old formats won’t die. Cinema didn’t kill theatre, the iPad won’t kill print. Each format is usually better in one way than the other.

Tags: Ben Hammersley, Conference, Innovation, iPad, LCC, magazines, Publishing, Steve Jobs, WIRED —

The Future of Magazines

Jon Reed | 4:12 pm 12 Mar 10 Comments 2

Many have seen online magazines and newspapers as a threat to revenues – notably Rupert Murdoch. But what if you could create content and a user experience so compelling that people would willingly pay for it? We’re already seeing signs of this with iPhone apps. The iPad could take things a stage further. I talked about the Minority Report moment on this blog back in 2007. I also said magazines would get there before books. With the iPad, I’d say that moment is pretty much here. And the magazine will be WIRED – coming to an iPad near you this summer.

Tags: Chris Anderson, Digital, iPad, iPhone, magazines, Rupert Murdoch, WIRED —