Posts Tagged ‘second life’

Virtual contacts made Ward Wood Publishing a reality

Adele Ward | 4:48 pm 05 Jul 10 Comments 1

Is Second Life still useful for authors and publishers? It depends how you use it, argues Adele Ward – who has recently used virtual contacts to make her new business, Ward Wood Publishing, a reality.

Tags: Adele Ward, Ann Alexander, Cinnamon Press, London School of Journalism, LSJ, Mike Fortune-Wood, Mike Horwood, second life, Sue Guiney, Ward Wood Publishing —

Are you too big for social media?

Jon Reed | 5:25 pm 02 Jul 10 Comments 3

There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

Tags: digital, Huffington Post, Independents, second life, Small press, social media marketing, Twitter —

Small and Mighty

Jon Reed | 9:52 pm 19 Feb 10 Comments Off

The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.

Tags: blogging, Canongate, Cinnamon Press, Faber, Facebook, I.B.Tauris, Independents, IPG, Recession, second life, SLCN, Snowbooks, The Deal, Twitter, YouTube —

Time to Talk

Jon Reed | 9:26 pm 13 Jan 10 Comments Off

This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008
Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed.

Have you updated your status today? Has anyone written on your wall? Have you spent any [...]

Tags: academic publishing, Facebook, MySpace, RSS, second life, social media, STM, YouTube —