For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.
Lucy Coats, Contributing Editor to the Children’s Publishing issue of Publishing Talk Magazine, reports back from this year’s Bologna Children’s Book Fair with details of new and forthcoming titles – and catches up with Children’s Laureate and Publishing Talk cover girl Malorie Blackman.
Some called it the ‘Quietly Confident Fair’, some the ‘Smiley Fair’ – and one literary scout called it the ‘Fair of the Partial Submission’. There were no empty stands – and the Halls were buzzing. So what really made the 51st Bologna Children’s Book Fair tick? What was hot (and what was not)?
Did you miss this year’s Bologna Children’s Book Fair? Never fear – our intrepid Bologna…
Welcome to the London Book Fair Digital Minds Conference live blog! I’ll be updating every 5…
It seems a long time since the London Book Fair, doesn’t it? The highlight for me, as ever, was the Publishing Talk / London Book Fair Tweetup. It was bigger than ever this year, with over 100 authors, publishers and other book trade folk mixing and mingling over a well-earned drink after a hard day’s Book Fairing. Here are some images from the night.
In the final part of his report on this year’s London Book Fair Digital Conference, Alastair Horne considers the impact of mobile on the publishing industry.
In Part 1 of his report on the London Book Fair Digital Conference, Alastair Horne discovers what we can learn about digital content and business models from those outside the publishing industry.
Temps. Remember them? They used to be the people who came in to cover the donkey work jobs no one wanted or no one had time to do. They also used to be the route into publishing for the vast majority – especially women. Not any more. Now budding publishers are expected to work free in long unpaid internships.
In 2010, 28% of publishers reported skills gaps in their current workforce. Skillset brought together a panel of industry experts from publishing, TV, film and computer games at the London Book Fair to debate the issue and understand what can be learnt from other industries. Can we fill the skills gap and avoid a ‘Talent Time Bomb’?
“Authors and readers are all that matter. Publishers will soon be irrelevant.” It was billed as The Great Debate – but has the discussion really moved on since last year?
So are you all set for your three-day mini-break to Earls Court? If you’re at the…
There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.
Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.
I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.
Are you at the London Book Fair on Tuesday 20th April? If so, there are still places at the London Book Tweet After Party! London Book Tweet is the official tweetup of the London Book Fair, organized jointly by the London Book Fair and Publishing Talk. The publishing Twitterati will be out in force, tweeting, drinking and networking with fellow publishers, authors, agents, journalists and other book industry folk – and we’d love you to join us!
While boxes around industries are dissolving as everything can be viewed through one device, publishers need to think clearly rather than just tinker with their own model. The traditional linear model of author-to-publisher-to-retailer-to-consumer no longer holds true. Agile project management, reflexive and responsive ways to develop projects and the ability to adapt to change are essential. The industry needs to learn how to build, develop and fail fast so it can learn and move on. We need to move quickly, but think deeply.