Browsing: Digital

conferences How to create an effective content strategy

For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

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In 2010, 28% of publishers reported skills gaps in their current workforce. Skillset brought together a panel of industry experts from publishing, TV, film and computer games at the London Book Fair to debate the issue and understand what can be learnt from other industries. Can we fill the skills gap and avoid a ‘Talent Time Bomb’?

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