Browsing: Digital

conferences How to create an effective content strategy
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For authors and publishers, content is our bread and butter. But content no longer just mean the products we publish – it also means marketing. So how do we build an effective content strategy? This question was addressed at the 2015 London Book Fair Publishing for Digital Minds Conference.

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In 2010, 28% of publishers reported skills gaps in their current workforce. Skillset brought together a panel of industry experts from publishing, TV, film and computer games at the London Book Fair to debate the issue and understand what can be learnt from other industries. Can we fill the skills gap and avoid a ‘Talent Time Bomb’?

Around the Web
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There are, of course, many very good editors out there. But how many of you recognize this characterization of The Acquisitions Editor by Joe Konrath on his blog A Newbie’s Guide to Publishing?

To me, this highlights not so much the complacency of editors, but the attitude of the publishing industry generally to electronic rights and the fair sharing of royalties.

It’s no wonder self-publishing is on an upward trend.

Digital
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You know those Smirnoff ads where people look through the lens of a bottle and see strange wonders? I’ve never quite understood what the marketing message there was supposed to be – “get off your face on vodka until you hallucinate”? Well, you can now have that experience with a magazine and an iPhone. So long as the magazine is Süddeutsche Zeitung Magazin, the first magazine to use augmented reality browser Junaio.

Digital
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Über-agent Andrew “the Jackal” Wylie has hatched an audacious plot. Or maybe he has just seen the future. Either way, he has disintermediated the publishers he works with – for ebooks at least. With last week’s launch of Odyssey Editions, his Kindle-only ebook imprint, a range of his authors are now available digitally for the first time. To me, this seems inevitable. Many authors and their agents get the new digital realities – and, more importantly, the opportunities – while too many publishing discussions still focus on a protectionist response to the ‘threat’ of digital. If publishers won’t grasp digital, authors and agents will.

Digital
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Should authors and publishers publish for the Kindle, the iPad, or something else? Some of the current options are:

– Print – not going away in a hurry
– Publish for the Kindle and iPad via the Amazon Digital Text Platform
– Publish for the iPad via the iBookstore
– Publish via a third party ebook app like Stanza
– Publish via an aggregator like Smashwords, Lulu, Myebook, Issuu

If you are an author, my advice is to write, create accompanying audio and video assets and by the time you are ready to publish, there will be more than one route open to you.

conferences
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There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

eBooks
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There is a lack of skills in the publishing industry to deal with new emergent paradigms. But it’s not just skills and structure that are lacking, but culture and attitude. In a period of accelerating change we need vastly more efficient methods of developing new concepts. In this post I want to share some thoughts about some of the changes that would be required for publishers to become more agile, generalist and collaborative in an age where we are all becoming publishers, authors, creators and consumers and as such all have a voice and opinion as well as the ability to implement our own ideas.

conferences
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Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.

I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.

Digital
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In case you hadn’t realised before the announcement of the Apple iPad in January, this is the decade of the eReader. The publishing industry is going through a similar transition to that of the music industry in the last decade.

In these days when you can publish direct for ereaders like the Kindle, Cool-er and soon the iPad – or just blog a story – what’s to stop anyone stealing and copying your work illegally?

Digital
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If the music industry is anything to go by, it is not the J K Rowlings, Stephanie Meyers or Dan Browns who will suffer if peer2peer file sharing becomes rampant in books, it is the already beleaguered midlist authors, whose work already struggle to find a place in a market dominated by multi-million pound global hitters and celebrities.

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