Browsing: eBooks

conferences
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There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

eBooks
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There is a lack of skills in the publishing industry to deal with new emergent paradigms. But it’s not just skills and structure that are lacking, but culture and attitude. In a period of accelerating change we need vastly more efficient methods of developing new concepts. In this post I want to share some thoughts about some of the changes that would be required for publishers to become more agile, generalist and collaborative in an age where we are all becoming publishers, authors, creators and consumers and as such all have a voice and opinion as well as the ability to implement our own ideas.

Digital
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In case you hadn’t realised before the announcement of the Apple iPad in January, this is the decade of the eReader. The publishing industry is going through a similar transition to that of the music industry in the last decade.

In these days when you can publish direct for ereaders like the Kindle, Cool-er and soon the iPad – or just blog a story – what’s to stop anyone stealing and copying your work illegally?