Browsing: Featured post

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Facebook
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A Facebook page is a great way to promote your book: you can use it to connect with your readers, encourage discussions around the topic of your book, automatically pull in your latest blog postings, and send updates to your fans.

By default, a Facebook page has tabs for Wall, Info, Photos, Discussions and Boxes, with the Wall tab being the first thing you see. But you can also personalize your page with a customized tab that offers more information about your book, draws people in and gives them a clear call to action. You can even make it the first thing people see when they visit your page for the first time. Follow these 5 easy steps, and you too can have a customized Facebook page.

Digital
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You know those Smirnoff ads where people look through the lens of a bottle and see strange wonders? I’ve never quite understood what the marketing message there was supposed to be – “get off your face on vodka until you hallucinate”? Well, you can now have that experience with a magazine and an iPhone. So long as the magazine is Süddeutsche Zeitung Magazin, the first magazine to use augmented reality browser Junaio.

Digital
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Über-agent Andrew “the Jackal” Wylie has hatched an audacious plot. Or maybe he has just seen the future. Either way, he has disintermediated the publishers he works with – for ebooks at least. With last week’s launch of Odyssey Editions, his Kindle-only ebook imprint, a range of his authors are now available digitally for the first time. To me, this seems inevitable. Many authors and their agents get the new digital realities – and, more importantly, the opportunities – while too many publishing discussions still focus on a protectionist response to the ‘threat’ of digital. If publishers won’t grasp digital, authors and agents will.

Digital
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Should authors and publishers publish for the Kindle, the iPad, or something else? Some of the current options are:

– Print – not going away in a hurry
– Publish for the Kindle and iPad via the Amazon Digital Text Platform
– Publish for the iPad via the iBookstore
– Publish via a third party ebook app like Stanza
– Publish via an aggregator like Smashwords, Lulu, Myebook, Issuu

If you are an author, my advice is to write, create accompanying audio and video assets and by the time you are ready to publish, there will be more than one route open to you.

conferences
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There are natural advantages to being a small, independent publisher when it comes to social media marketing. But, big or small, there’s a social media marketing strategy for you. Just keep it appropriate to your type of organization, make sure you engage your audience, and go for a personal voice – whether that is you and/or your authors.

Featured post
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A new way of working merits the introduction of a new word – iPadivity.

noun [n] :

1. the phenomenon of increased creativity and productivity when using an iPad – and activity while doing the same
2. the generation of new ideas using an iPad
3. profitability from generating and using iPad apps

Featured post
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Self-publishing your book is now easier than ever. Self-publishing your book well, however, can still be a real challenge. You will often hear mutterings in publishing spheres that, “You can always spot a self-published book just by looking at it”. And in all fairness, it’s not too surprising, especially if you have chosen to do as much as possible yourself. I’m going to hazard a guess that it is unlikely that as an author, you have also trained and worked as a designer, typesetter, editor, proof-reader and marketer in between writing your book! It’s undoubtedly going to be hard to get the same effect as a publisher who has spent thousands on a book’s production. However, there are some basic things that you can do that will make your life much easier and help your book blend in with the best.

eBooks
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There is a lack of skills in the publishing industry to deal with new emergent paradigms. But it’s not just skills and structure that are lacking, but culture and attitude. In a period of accelerating change we need vastly more efficient methods of developing new concepts. In this post I want to share some thoughts about some of the changes that would be required for publishers to become more agile, generalist and collaborative in an age where we are all becoming publishers, authors, creators and consumers and as such all have a voice and opinion as well as the ability to implement our own ideas.

conferences
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Publishers get real about digital as they are told: “This industry doesn’t owe you a living”.

I was lecturing at Birkbek yesterday, on digital publishing, social media marketing – and men in their pants in Basingstoke. For this was the key takeaway message for me at this year’s London Book Fair Digital Conference, which I attended and live-tweeted last weekend: if publishers don’t produce digital content, such as apps, there are plenty of men in their basements in Basingstoke in their pants who will.

Featured post
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The publishing Twitterati were out in force at the London Book Fair last night, for London Book Tweet – the official tweetup organised by the London Book Fair and Publishing Talk. Despite a little ash-depletion, 50-odd publishers, authors, agents, journalists, trade association representatives and other book trade folk squeezed a bit of tweeting-up in between ligging drinks at various stands and going on to the Canongate party. Many thanks to all who came, and to those who made it all possible with their creative contributions.

conferences
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Are you at the London Book Fair on Tuesday 20th April? If so, there are still places at the London Book Tweet After Party! London Book Tweet is the official tweetup of the London Book Fair, organized jointly by the London Book Fair and Publishing Talk. The publishing Twitterati will be out in force, tweeting, drinking and networking with fellow publishers, authors, agents, journalists and other book industry folk – and we’d love you to join us!

Featured post
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The iPad delivers something very specific for authors that ereaders don’t: quite simply, it is the ability to write. Will I be getting one? You bet! Will I wait a while? Yes too as I specifically want it to act as my mobile writing toolbox and I want 3G. Also the apps I need aren’t quite yet available in iPad format. So apart from the obvious ability to write, here’s what I plan to use it for and my app shopping list for developers to step up to the plate with – some of which I know are ‘appening!

Featured post
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Many have seen online magazines and newspapers as a threat to revenues – notably Rupert Murdoch. But what if you could create content and a user experience so compelling that people would willingly pay for it? We’re already seeing signs of this with iPhone apps. The iPad could take things a stage further. I talked about the Minority Report moment on this blog back in 2007. I also said magazines would get there before books. With the iPad, I’d say that moment is pretty much here. And the magazine will be WIRED – coming to an iPad near you this summer.

Announcements
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The Author Blog Awards aim to highlight to readers the great content that you can find in author blogs and microblogs, reward those authors who engage with their readers online, and encourage other authors to do the same. Nominations are now open so please head over to www.authorblogawards.com to nominate your favourite author blog.

Featured post
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The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.

Featured post
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If you were trying to make it in a rock band, you wouldn’t face the dilemma of ‘should I play gigs or try and get signed by record labels?’ You’d be thinking, “I’ll play lots of gigs, record my music myself and send it off to the record labels”. You’d have a MySpace page and do as much as you could to build up your fan base and reputation as a way of drawing attention to the quality of your work and proving that there is a market for it. So, why not apply the same philosophy to writing?

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