Category Archives: Marketing

Are you on Pinterest yet? The latest social media phenomenon has crept up on many of us – yet the statistics show that pinning is winning. Pinterest is already the third most popular social network after Facebook and Twitter, according to a 2012 report by Experian. It has an estimated 13 million users. It is the fastest site ever to break through the 10 million unique US visitors mark according to comScore. And it now drives more referral traffic than Google+, YouTube and LinkedIn combined, according to a Shareaholic study in January 2012. All of which is reason enough to take an interest in Pinterest. But what is it – and how can you use it as a publisher or an author? Read more →

One of the best ways to use Twitter is as a way to promote your blog – which in turn promotes your book, your writing, or your publishing business. Twitter is by far the biggest driver of traffic to my blogs because an automatic tweet is posted whenever I publish a blog post – without even having to log in to Twitter. This tutorial will show you how it’s done, using Twitterfeed. Read more →

OK, pay attention: here’s the theory bit. This is a diagram I sometimes use in lectures, to illustrate the shift from traditional to social media marketing. You may have seen it before; it was conflated with an older blog post … Read more →

Yes, it’s true: Seth Godin, who I periodically reference on this blog, and whose books I thoroughly recommend [UK|US], now has his own action figure. Is that what they call a ‘social object’? I don’t know – but if, like … Read more →

More on authors, branding and online marketing today, this time from a recent post by Seth Godin, who’s always worth reading. Seth’s post highlights the problems with publisher branding of promotional sites – when most people don’t care who the … Read more →

Following on from my previous comment that the author is the brand, here’s an extract from an interesting article by Danuta Kean, from the latest edition of The Deal (the official magazine of the London Book Fair): Traditional book retailers’ … Read more →

Our Facebook Group is now approaching 250 members. Many thanks to everyone who has joined, contributed, posted links, images, and discussions. It’s come as no surprise to me that the most active members of this group are authors. This supports … Read more →

As regular readers know, I’ve was at the Online Marketing Show last week, with my colleague Suzanne. Some interesting presentations, various friends to catch up with, and, well, some cocktails to be drunk. One session that caught my interest, for … Read more →

Far be it for me to give a shout-out to a large American corporation. But I am going to mention Coca Cola. Actually, they had nothing to do with this. It was Eepybird who created a series of ‘experiments’ with … Read more →

The latest publisher to get involved with social media is Simon & Schuster who, yesterday, launched their YouTube channel. They also launched a blog at www.bookvideos.tv. This is essentially composed of one blog posting per title, with a video, book … Read more →