The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart. Read more
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008 Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon … Read more
Are you going to the London Book Fair this year? The Spring edition of The Deal – its official magazine – has just published. And it looks great. I recommend Steve Hatch’s article “Communication Breakdown” for a few frightening statistics … Read more
