Browsing: Self-Publishing

Marketing Your Book is Your Greatest Marketing Tool

The book used to be the thing you marketed. Today it’s also a tool to market yourself or your business. Business coach, content consultant and publisher Alison Jones shares her advice for using self-publishing as a business strategy.

Self-Publishing Do I really need an editor?

Writers with a trade-publishing deal get automatic access to professional editors and proofreaders, but self-publishers have to source their own. Some writers think it’s fine to scrimp on this, but the truth is that every book needs to be edited and proofread, says Lucy Ridout.

Self-Publishing How to Crowdfund Your Book

Looking to self-publish but tight on funds? Want to build a fanbase before you’ve even released a book? Or, perhaps you want to fund a special project like a graphic novel or audiobook? If that’s you, then crowdfunding might just be your new best friend. Indie bestseller and self-publishing expert Ben Galley shares his top tips in this handy Q&A.

Case Studies The Temp by Emily Benet

Would you write a novel for free? That was the request that landed in my in-box back in 2012. The email came from a content manager at Wattpad. If you haven’t heard of it, it’s an online platform that lets you upload stories and read thousands of others for free. Their promo pack informed me of their ten million monthly readers. Imagine having that many people read your work? The request suddenly seemed a tiny bit appealing.

Self-Publishing Ben Galley

Ben Galley is a young self-published author of the epic and gritty fantasy series The Emaneska Series. He has published four books to date, and doesn’t intend to stop any time soon. Zealous about inspiring other authors and writers, Ben also runs the popular advice site Shelf Help, and is the co-founder and director of ebook store Libiro. He became a successful full-time ‘authorpreneur’ at the age of 26 and within a few years of publishing his first book. Jon Reed asks him how he did it.

Around the Web

Is it easy to approach big name publishers with your passion project? Nope. The attitude of big publishers with a brand name has not changed a bit in decades. But their clout over what gets published is eroding fast, all thanks to the new publisher in town. You!

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Self-publishing your book is now easier than ever. Self-publishing your book well, however, can still be a real challenge. You will often hear mutterings in publishing spheres that, “You can always spot a self-published book just by looking at it”. And in all fairness, it’s not too surprising, especially if you have chosen to do as much as possible yourself. I’m going to hazard a guess that it is unlikely that as an author, you have also trained and worked as a designer, typesetter, editor, proof-reader and marketer in between writing your book! It’s undoubtedly going to be hard to get the same effect as a publisher who has spent thousands on a book’s production. However, there are some basic things that you can do that will make your life much easier and help your book blend in with the best.

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If you were trying to make it in a rock band, you wouldn’t face the dilemma of ‘should I play gigs or try and get signed by record labels?’ You’d be thinking, “I’ll play lots of gigs, record my music myself and send it off to the record labels”. You’d have a MySpace page and do as much as you could to build up your fan base and reputation as a way of drawing attention to the quality of your work and proving that there is a market for it. So, why not apply the same philosophy to writing?