Blogging is a great way to raise your profile, connect with readers and encourage sales. But how do you get started? Science fiction author Keith Mansfield started on the road to blogging with a workshop his publisher sent him on – and he’s never looked back. Here he explains how he got started, how he’s benefited from blogging, and shares his top blogging tips. Read more
By Jody Hedlund on jodyhedlund.blogspot.com: At some point in our writing careers, most of us will feel the pressure to blog. I’m not really sure where that pressure comes from. Maybe there are some agents and editors who tell us it’s important. Or maybe … Read more
The Author Blog Awards aim to highlight to readers the great content that you can find in author blogs and microblogs, reward those authors who engage with their readers online, and encourage other authors to do the same. Nominations are now open so please head over to www.authorblogawards.com to nominate your favourite author blog. Read more
The main objection I get whenever I suggest someone starts a blog is: “how on earth will I find the time?”. It’s a fair question. In our always-on culture, with a constant demand for information – and free information, at … Read more
More on authors, branding and online marketing today, this time from a recent post by Seth Godin, who’s always worth reading. Seth’s post highlights the problems with publisher branding of promotional sites – when most people don’t care who the … Read more
Following on from my previous comment that the author is the brand, here’s an extract from an interesting article by Danuta Kean, from the latest edition of The Deal (the official magazine of the London Book Fair): Traditional book retailers’ … Read more
Blog consultant Mark White has written a recent post on the benefits of blogging as a means of promoting books. While you may be tripping over Nigella, Jamie and Michael Palin in Waterstones, the number of titles with the PR … Read more
I spent a day earlier this week holed up in the Marriott Hotel, Grosvenor Square, London for the second Blogs and Social Media Forum. Unlike the Corporate Podcasting Summit I attended earlier in the year, there was fairly decent representation … Read more
A reprise of the Stephen Page argument this week, with the publication of Andrew Keen’s book The Cult of the Amateur: How today’s Internet is killing our culture. At the Margaret Atwood Digitise or Die event in April, Stephen Page … Read more
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