Category Archives: Podcasting

is podcasting social media?

This is something I’ve been meaning to write about for a while, as it’s a question that often crops up – most recently at a corporate seminar I was taking part in last week. Talk of podcasting often prompts the … Read more

what is podcasting?

I’m still often asked what a podcast is. Frankly, it’s a question I tire of. I may be a social media geek, but really: this stuff is quite mainstream now. It’s one of those things where consumers are ahead of … Read more

growing market for podcasting

According to new research from The Diffusion Group in the USA, 11% of adult broadband users listen to podcasts at least once per month. They predict that by 2012 this number will more than double to 24% of broadband users.

why you should be podcasting

I was recently at the Corporate Podcasting Summit Europe in London – two days of intense discussion, presentation and sharing of best practice. Podcasting is barely two years old, and it feels like being in at the start of the … Read more