Will there be a ‘Talent Time Bomb’ for Publishing?


Suzanne Kavanagh is Publishing Sector Manager for Skillset, the Sector Skills Council for Creative Media in the UK. Follow her on Twitter at @sashers.

Do publishers have the skills they need to thrive in the digital age?

In 2010, 28% of publishers reported skills gaps in their current workforce; with 64% of those reporting gaps in sales and marketing; 50% in technical skills; 46% for software; and 38% in business and entrepreneurial skills.

These findings – drawn from Skillset’s recently published Sector Skills Assessment – highlight an increasing deficit in the skills required to develop new product cross-media and cross-platform.

Skillset brought together a panel of industry experts from publishing, TV, film and computer games including: Zoë Collins (Fresh One Productions); Ben Grass (Pure Grass Films); Nicholas Lovell (author, consultant, web entrepreneur and editor of GAMESbrief); Alison Young (Pearson) at the London Book Fair to debate the issue and understand what can be learnt from other industries. Can we fill the skills gap and avoid a ‘Talent Time Bomb’?

Read the full story at skillset.org

[Image courtesy of Lauren Nicoll]


About Author

Suzanne Kavanagh is Director of Marketing and Membership Services at ALPSP (The Association of Learned & Society Publishers). She has worked in the publishing industry for over 15 years, holding senior sales and marketing positions at Routledge/T&F, Continuum Publishing Group, and most recently as Partnership Manager for Publishing at Creative Skillset. She holds an IDM Diploma in Direct Marketing and has worked as a consultant with a range of clients. She was also a visiting lecturer at City University on the MA in Publishing Studies.

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