eBooks: end of the page-turner?

Interesting article in today’s Independent about eBooks – including plenty of quotes from Jeff ‘Print is Dead‘ Gomez:

In just a few short years, MP3 downloads and the iPod changed the face of the music industry. CDs are going the way of the dodo, and high-street music stores fear for their future. Now there’s a new revolution on the horizon; this time in the realm of books.

For nearly 600 years – since the invention of the printing press – the printed book has reigned supreme as the “technology” of choice for reading. But this looks set to change as more publishers, and even authors, put out their titles in digital format as “ebooks”.

These come in a number of formats, the most ubiquitous being PDF, which is readable on computers and mobile devices (including Palm handhelds and the iTouch), as well as on dedicated ebook hardware such as Iliad Reader.

A number of pointers suggest that the ebook revolution is about to break big. The book publisher HarperCollins, for example, has launched a new ebook service tailored to work with Apple’s iPhone. The new “Browse Inside” service will allow users to view the first 10 pages of the first two chapters of upcoming publications. After reading the pages, users will be given the option of pre-ordering the book.

And, just last week, the Booker Prize Foundation announced that – in conjunction with the British Council – it would release this year’s shortlisted books as ebooks, including the winning title The Gathering by the Irish novelist Anne Enright. The hope is to pick up new audiences, particularly in Africa and Asia, which currently aren’t able to access the titles.

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About Jon Reed

Jon Reed is a writer, lecturer and social media consultant. He is the author of Get Up to Speed With Online Marketing (FT Prentice Hall, 2010) and The Publishing Talk Guide to Twitter. He runs the social media consultancy Reed Media, providing training and workshops on social media marketing. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He launched Publishing Talk in 2007. More about Publishing Talk...

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One Response to eBooks: end of the page-turner?

  1. Won’t happen until publishers get realistic about the price of e-books, and even then it will only reduce the dead-tree-version market, not destroy it. E-books will find their place in the market as the most disposable form of any text. In current prices the right level for an E-book is probably £3.99 or a new release, down to £1.99 after a year or so.

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