publishers link up to the iPhone

Could this be the iPod moment? Or just the iPhone moment?

HarperCollins announced Wednesday that it had set up a special link, http://mobile.harpercollins.com, that will allow browsers to view excerpts from more than a dozen new releases, including Michael C. White’s “Soul Catcher” and Michael Korda’s “Ike“, a biography of President Eisenhower.

“Reaching consumers on mobile devices and the Internet is increasingly important for publishers,” Brian Murray, president of HarperCollins Publishers Worldwide, said in a statement that noted the publisher has some 10,000 titles already digitized.

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About Jon Reed

Jon Reed is a writer, lecturer and social media consultant. He is the author of Get Up to Speed With Online Marketing (FT Prentice Hall, 2010) and The Publishing Talk Guide to Twitter. He runs the social media consultancy Reed Media, providing training and workshops on social media marketing. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He launched Publishing Talk in 2007. More about Publishing Talk...

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