the Minority Report moment

Is it finally here? Is it? Maybe just around the corner? Thanks to jwesterman for bringing this latest piece of breathtaking Japanese technology to my attention. Here’s a quick video demo.


Sony is billing this as the world’s first flexible, full-color OLED (organic light-emitting diode) display built on organic thin-film transistor (TFT) technology. The 2.5-inch prototype display supports 16.8 million colors at a 120 x 160 pixel resolution, is 0.3 mm thick and weighs 1.5 grams.

I have to say I find this a lot more exciting than e-book readers. Especially the clunky e-readers currently on the market, which just look retro before their time. But which magazine or newspaper will be first with the Minority Report style wireless-subscribed ever-changing full-colour flexible electronic paper? For it will, I am sure, be a magazine rather than a book that gets there first.

About Jon Reed

Jon Reed is a writer, lecturer and social media consultant. He is the author of Get Up to Speed With Online Marketing (FT Prentice Hall, 2010) and runs the social media consultancy Reed Media, providing training and workshops on social media marketing. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He launched Publishing Talk in 2007. More about Publishing Talk...

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