In the digital era free is easy, so how do you persuade people to pay?


By Cory Doctorow in The Guardian:

In this article, I take a first cut at a taxonomy of “value propositions for the purchase of digital goods” – that is, reasons you should spend money on digital files that you can get for free – and of the market strategies that enhance or undermine each strategy. Different companies and products need different value propositions, but whatever your strategy is, your stated case for buying your products should be supported by those products. And if your sales strategy actively militates against your value proposition, you’re doing it wrong.

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Publishing Talk is the online community for publishers and authors interested in social media marketing, digital publishing, self-publishing and the future of the industry. It is run by social media consultant, author and ex-publisher Jon Reed.

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