Date: April 22, 2010
Time: 10am – 2pm
Venue: Reed Media offices, London, UK
Tutor: Jon Reed
Website: http://www.eventbrite.com/event/608500040/PT
This workshop has been designed specifically for publishers wanting to get to grips with social media for marketing and PR. It has an emphasis on book publishing, but will also be relevant to those in journal, magazine and newspaper publishing. It will be of most use to anyone who has responsibility for planning or executing marketing campaigns, including marketing managers, marketing executives, and publicity managers. Since social media crosses departmental boundaries and is about content creation as well as marketing, it may also be of interest to editorial staff, sales and web teams. The session is geared towards anyone new to social media marketing wanting a broad overview of concepts, approaches, tools and techniques. Participants will come away equipped to start using social media strategically and effectively.
