Event Type

Yes, it’s time for another London Book Trade Tweetup – and this time it’s al fresco! Join the literary Twitterati for publishing Pimms in the Park after work on Thursday June 24th. More details…

The social media revolution offers powerful new tools for online marketing, and businesses have an opportunity to connect with their online communities of interest by using social media. Although the culture, context and content is more important than the technology, the practicalities of getting started with social media marketing can be off-putting. There is a bewildering array of social media tools and sites. How do you know which is right for your project? Where do you start with your social media presence? Which accounts should you set up? And how will you find time for all those updates?

This one-day workshop from social media expert JON REED offers a combination of theory and practice. It provides participants with an overview of social media marketing, enables them to get to grips with the technical aspects of social sites, and has them up and running with their own social media campaigns within the day. Participants will come away with:

• An understanding of the theory and culture of social media marketing
• The ability to use social media strategically to meet marketing objectives – and measure results
• Social Media Marketing Plans for their own projects
• Social media assets and accounts such as Twitter accounts, Facebook pages, video clips and blogs that are created during the day.

No prior experience of social media is required for this workshop.

This is a hands-on course and delegates will need to bring a wireless-enabled laptop for the practical session. The learning package includes online access to resources, worksheets and slides and follow-up support via an online discussion board. For more details, download the agenda.

Tutor Jon Reed is a social media consultant whose clients include publishers, nonprofits and small businesses. As well as providing social media services and running workshops, he also speaks at conferences, and lectures on social media on higher education course. His talk at Publishing Scotland’s 2010 Conference was one of its highlights and lead to requests for him to run a workshop in Edinburgh.

This workshop has been designed specifically for publishers wanting to get to grips with social media for marketing and PR. It has an emphasis on book publishing, but will also be relevant to those in journal, magazine and newspaper publishing. It will be of most use to anyone who has responsibility for planning or executing marketing campaigns, including marketing managers, marketing executives, and publicity managers. Since social media crosses departmental boundaries and is about content creation as well as marketing, it may also be of interest to editorial staff, sales and web teams. The session is geared towards anyone new to social media marketing wanting a broad overview of concepts, approaches, tools and techniques. Participants will come away equipped to start using social media strategically and effectively.

Do you want to write a book but never seem to have the time? Why not take some time out of your busy schedule to achieve in just three days what you will never get close to in months?

Your workshop leader is Tom Evans, author of Blocks – the enlightened way to deal with writer’s block – and all round e-publishing expert. On day 2, he will be joined by Sue Blake – an expert in author promotion and PR – www.sueblake.com

Not only will you leave with your book well on its way but your world will be transformed forever.

More information at: www.thebookwright.com

Join the publishing Twitterati at the official London Book Fair Tweetup. And if you can’t join us live, follow the action with the Twitter hashtag #lbtweet!

Organized jointly by Publishing Talk and the London Book Fair, the first London Book Tweet will be an opportunity to drink, chat, network, tweet, TwitPic, AudioBoo and video with fellow publishers, authors, agents, journalists and other book industry folk.

We’ll start at one of the bars inside the Earls Court venue. Capacity is restricted to around 50 people, and we’re now at capacity for that part of the evening – but do add your name to the ‘waiting list’ on the Twtvite to register for the after-party at Eclipse!

We have exclusive use of the boutique basement club at Eclipse, just a 10 min walk from Earls Ct, with capacity for 120 people: great cocktails, great music, great people.

• Anna Lewis will announce the winners of the Author Blog Awards 2010
• Toby Rhind-Tutt will be on hand to take the official photographs
• Jon Reed will do short interviews with those willing for AudioBoo
• Suzanne Kavanagh and others will be brandishing a Flip video camera for a bit of YouTubery

Previous London book trade tweetups have been great opportunities to meet fellow book tweeps in real life, and connect with like-minded folk over a glass or several. The perfect way to unwind after a hard day’s Book Fairing. We look forward to seeing you there!

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The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.

Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world. The London Book Fair brings you direct access to customers, content and emerging markets.

Date: 18 Apr 2010, 10:30-18:00
Venue: Conference Centre Rooms 1 & 2, Earls Court 1, London
Website: www.londonbookfair.co.uk

Seminar Details
The 3rd London Book Fair Digital Conference, Strategies for Transformation, is building up to be the best yet. It will cover key issues under the overarching themes: Readers of Today and Tomorrow; Bringing the Book to Life and Transforming the Core of your Business. The full day conference will offer transferable experience and innovation from a range of media industries which delegates can take away and put into practise.

Taking place the Sunday before the fair, The Digital Conference will stimulate debate which will continue through The London Book Fair’s free seminar programme. The digital seminar stream will be complemented by the Digital Zone and Digital Theatre where innovative digital production companies will showcase their digital solutions.

Strategies for Transformation
Programme outline, additional speakers to be announced shortly.
10.30 Welcome from Conference Chair: Richard Charkin, Bloomsbury.
Readers of today and tomorrow .
Chair: David Roth-Ey, HarperCollins.
Creative energy and technology: Finding new ways to innovate with content.
Chair: Genevieve Shore, Pearson.
Networking lunch.

Pecha Kucha: New thinking: New models. Six short innovative presentations
Chair: Sara Lloyd, Pan Macmillan.
Maximising digital opportunities across the industry.
Chair: Fionnuala Duggan, Random House.

Transforming the core of your business
Chair: George Walkley, Hachette UK.
Questions and conference round-up, Richard Charkin.
17.45 Post Conference Drinks.

Save £50 by booking before March

Book before 28th February to take advantage of the early-bird booking rate.
Early Bird before 28th Februrary – £249 per person
Standard rate from 1st March – £299 per person

(Discounts available for certain groups)

Join Tom Evans for a mind-expanding day where you will learn how to get rid of writer’s block forever. Discover the Science behind why our brains sometimes come to a grinding halt. Learn the Art of tapping into unlimited creativity.

More information at: www.thebookwright.com

This workshop has been designed specifically for publishers wanting to get to grips with social media for marketing and PR. It has an emphasis on book publishing, but will also be relevant to those in journal, magazine and newspaper publishing. It will be of most use to anyone who has responsibility for planning or executing marketing campaigns, including marketing managers, marketing executives, and publicity managers. Since social media crosses departmental boundaries and is about content creation as well as marketing, it may also be of interest to editorial staff, sales and web teams. The session is geared towards anyone new to social media marketing wanting a broad overview of concepts, approaches, tools and techniques. Participants will come away equipped to start using social media strategically and effectively.