Emily Benet’s blog-to-book-to-sitcom success story


We’re all familiar with blog-to-book success stories. But what about blog-to-sitcom? Emily Benet shows that you never know where a blog might lead.

2 minutes to read

Regular readers will remember Emily Benet. She won the 2010 Author Blog Awards in the Published Author category, which was announced at the Publishing Talk tweetup at the London Book Fair. Her début book, Shop Girl Diaries, began as a weekly blog about working in her mum’s unusual chandelier shop. And this evening the Shopgirl Blog sitcom taster premières in London!

Emily tells Publishing Talk: “I was very impatient to get my writing career off the ground. I wanted to write and I wanted people to read what I wrote, but I didn’t want to spend my life waiting for publishers to decide my fate. That’s why I began a blog, because I could bypass the editors and publish whatever I wanted.”

Blogging has been hugely successful for her. Interest in her blog from Salt Publishing led to the publication of the book in December 2009. We hear a lot about the blog-to-book model – but Emily on the way to a further stage: blog-to-sitcom! The blog also attracted the attention of television director Chloe Thomas, leading to the shooting of the Shopgirl Blog taster for a sitcom, starring Katy Wix (Not Going Out) and Blake Harrison (The Inbetweeners).

There’s no point having a blog if you’re going to keep it a secret

Promoting her blog was key to her success. Emily says she “had a small following but that grew as I took my brother’s advice to spread the word online. There’s no point having a blog if you’re going to keep it a secret.”

The UK première of the short film is in London this evening. Sadly I can’t make it – but fortunately we can all enjoy it on YouTube. And aspire to our own blogs becoming books – and possibly sitcoms – one day!

Update: Shop Girl Diaries is available from Amazon. Emily has since writen a serialized novel on Wattpad called Spray Painted Bananas, which led to a book deal with HarperCollins. Read her tips on how to use Wattpad to get a book deal. Emily’s latest book is a self-published novel called The Hen Party.





About Author

Jon Reed is an author, screenwriter, publisher and social media consultant. He is the author of Get Up to Speed With Online Marketing (2e, Pearson Business, 2013) and the the founder of social media consultancy Reed Media, which offers social media management, training and consultancy. Jon started Publishing Talk in 2007 following a 10-year career in publishing, including as publishing director for McGraw-Hill. More...


  1. Thanks for sharing our Shopgirl Blog taster. The screening went really well and everyone has been really enthusiastic about it! Fingers crossed I get to write more Shopgirl shenanigans in the future!

    • Thank you Franca! I’m glad you feel inspired. It’s all about sticking at it! There have been many low points along the way where I wondered why I was doing it but you just have to commit and blog even when you think no one is reading!

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