5 ways to Facebook success

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Many of us have now switched from Facebook groups to pages, or at least added a page. The added functionality available – such as pulling in the RSS feed from your blog – is a compelling reason. Another is the recent layout changes that make pages more like profiles – including the ability to add status updates that appear in your fans’ news feeds.

But how do you build a fanbase? As with many social media tools, useful content and patience are required. But also more joined-up thinking: are you linking to your Facebook page from your website/blog/Twitter page/etc? The easier it is for people to find you on other social media sites the better. Use a ‘social media cloud’ on your main website or blog, like the one in the sidebar of Publishing Talk, linking to us in various other places.

A recent article on Mashable – a blog that I urge you all to read – proposes 5 Elements of a Successful Facebook Fan Page, and has some useful case studies and principles to bear in mind:

  1. Network with other platforms
  2. Create a resource
  3. Create contestst that include participation
  4. Empower pre-existing pages
  5. Target the proper demographic

The article concludes with the following good advice:

Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.

Read the full article…

About Author

Jon Reed is an author, screenwriter, publisher and social media consultant. He is the author of Get Up to Speed With Online Marketing (2e, Pearson Business, 2013) and the the founder of social media consultancy Reed Media, which offers social media management, training and consultancy. Jon started Publishing Talk in 2007 following a 10-year career in publishing, including as publishing director for McGraw-Hill. More...

2 Comments

  1. These are great tips for Facebook…thank you!

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