Many of us have now switched from Facebook groups to pages, or at least added a page. The added functionality available – such as pulling in the RSS feed from your blog – is a compelling reason. Another is the recent layout changes that make pages more like profiles – including the ability to add status updates that appear in your fans’ news feeds.
But how do you build a fanbase? As with many social media tools, useful content and patience are required. But also more joined-up thinking: are you linking to your Facebook page from your website/blog/Twitter page/etc? The easier it is for people to find you on other social media sites the better. Use a ‘social media cloud’ on your main website or blog, like the one in the sidebar of Publishing Talk, linking to us in various other places.
- Network with other platforms
- Create a resource
- Create contestst that include participation
- Empower pre-existing pages
- Target the proper demographic
The article concludes with the following good advice:
Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.