The Smirnoff effect – coming to a magazine near you
You know those Smirnoff ads where people look through the lens of a bottle and see strange wonders? I’ve never quite understood what the marketing message there was supposed to be – “get off your face on vodka until you hallucinate”? Well, you can now have that experience with a magazine and an iPhone. So long as the magazine is Süddeutsche Zeitung Magazin, the first magazine to use augmented reality browser Junaio. Read more
