By Michael Stelzner at socialmediaexaminer.com:
Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.
The success of a book promotion hinged on getting it reviewed by the “right publications.”
This typically meant spending thousands of dollars on PR firms who had established contacts with elite publications and creating press releases that hopefully caught the eyes of editors. Not to mention a lot of prayer.
Today, authors have an amazing advantage. Not only are there millions of bloggers whose collective audience is larger and more engaged than that of the traditional press, there are also millions of consumers who are one click away from sharing your work with their friends on Facebook, Twitter and LinkedIn. Power to the people!
If you can make it easy for people to share and get excited about your book, you won’t need to spend big bucks or hope you make the list of some old newspaper that no-one really reads anymore.
Below I’ll share the techniques I used to help my book go viral with social media.